Real Estate

You’ve spent weeks, maybe even months or longer, preparing a home to be sold. You’ve had it professionally cleaned, decorated and even added some stage furniture to take the perfect pictures. As a real estate agent, you’ve done everything you’re supposed to do prior to creating a listing to post online and around town. Except you’ve forgotten what is arguably the most important part — the listing itself.

But, you got into real estate to sell houses, not to try and be the next Hemingway. Sorry but, writing a great listing come with the territory of being a real estate agent. If you can’t write it, you’re going to be less marketable than a real estate agent who can. But, never fear, we’ve compiled a simple how-to guide for writing a great listing even if you’re not so great with words and stuff.

Don’t Be Afraid to Name Drop Brand Names

While it’s generally considered uncool to highlight or name drop any famous or important people you may know, if you have appliances or features from a well-known brand, mention it! If you have a kitchen designed by Gaggenau, or if you upgraded your house with smart-home technology, people are going to want to know about it!

Be Descriptive, But Not TOO Descriptive

Descriptors are an important part of the way we communicate with one another and should be apparent in your listing. However, you want to make sure actually adding value to the listing and not just filler. Often you will see a listing littered with phrases describing the “memories you’re sure to make in this home,” which is objective and does nothing to provide information relating to the specific features of the property. Tell people about the cobblestone path or the hand-crafted wooden deck that is perfect for barbecuing on during the summer months.

However, it’s important to remember that this is a property listing, and people want to read a list of features, not a novel. In fact, Zillow found that a 250 word-count listing is the sweet spot that is most effective in regards to selling homes. Make sure you’re effectively using language that is meaningful to your target audience.

Work with the Seller to Paint a Picture

Unless you’ve lived in the house you’re listing, you won’t know the intimate perks that come with having turned a house into a home. Work with the seller to find the personal details that will give life to your listing. For example, instead of writing about a back deck in flat terms, try saying something like, “Private back deck that is perfect to enjoy quiet mornings.”

Instead of imagining a basic wooden deck, you are evoking a comforting spot to sit and enjoy the beginning of your day with a cup of coffee and your iPad. You don’t have to do it for every room in the house, but maybe pick a few choice features and highlight them in a desirable way.

These little touches make your customized IDX website listings really come to life and take on a warmth that is inspiring. Remember to read your listing from the perspective of a buyer. If you wouldn’t be interested in living at the property based on your write-up, why would anyone else?

paying off mortgage, rent payments are foreverGone are the days where hanging up a sign is enough to find the right renter for a vacant property. Going door to door or calling each tenant with important updates are outdated practices, too.

It’s all about the Internet these days, as it’s generally the first place people go to look for properties and the primary way that many people communicate. In a 2016 survey, 78 percent of people in the U.S. reported that they have at least one social media account.

Landlords who put effort into developing savvy social media skills will reap due rewards in the form of better communication with tenants, more eyes on property postings, and an authentic outlet to express who they are and why people should be lining up to work with them. Let’s examine some useful ways for landlords to take advantage of all that various social media channels have to offer them.

Market Vacant Properties

You most likely already list your properties on websites that allow users to filter by parameters like price, size, and location. That’s an excellent start. But without a social media presence to back it up, you may be missing out on key referrals and eyeballs that could help you find interested parties sooner. Make sure your bio contains necessary links and information so people can reach you easily, as well as establish your credibility at a glance.

Facebook in particular lends itself well to displaying high-quality photo albums, and your past clients, friends, and family can easily tag someone they know who is looking for an apartment if your social media postings fit the bill. Or, harness the power of Facebook video. According to one study, Facebook videos get two times the number of views and seven times the engagement as embedded YouTube links. Making concise walk-through videos of your properties may be well worth your while and put you on the cutting-edge of property advertising.

Landlords can even take social media marketing one step further by using advertising features made available by various platforms. If you decide to go this route, you can set a daily spend budget and decide who to target based on your listings.

Connect to Local Community

A strong social media presence involves more than just telling the world about your services. It’s beneficial to establish deep roots with the communities that surround your properties, and there’s no better place to find out what’s happening nearby than social media. Take the time to follow some neighborhood or city groups, and let your followers know if there’s an event nearby that they may want to attend.

Zillow advises that landlords “keep it fun and make your page a resource residents will use to get updates on the 10k race next weekend, local farmers market, or apartment movie night.”

Connect with Potential and Current Tenants

There’s only so much time in the day; why not make your communication more efficient? Inviting your tenants to join a group for their building that includes timely updates may be the best way to make sure everyone stays up to date on what exactly is happening, whether it’s a water shut-off, a seasonal party, an update to the mail room policy, or a simple thank you around the holidays.

In addition to appreciating and staying in touch with current tenants, it’s important to make sure you know who’s moving into your new properties so you don’t run into misunderstandings down the line. However, it’s not always realistic to investigate every tenant to make sure they are who they claimed to be on the application, and many people enact privacy settings that keep their information under tight wraps. Streamlining your rental property management can save time and give you the true story thanks to a centralized online qualification process that leaves no stone unturned.

Manage Reputation and Feedback

People tend to be mightily honest on social media, for better or for worse. You can gain insight into what people like about your services and what you can improve by keeping an eye on your ratings across social media sites. Not every review can go your way, but it’s a good place to gather honest feedback and possibly even respond to certain postings to help tenants resolve outstanding issues.

With a little time invested up front, social media can streamline how you do business with future and current tenants. It’s a great way to let the world know who you are, what you do, and how you can expertly provide your services when it comes to renting property.

connect with successful peopleCan you imagine how much the rapidly changing fulfillment requirements of customers is affecting warehouse operations? With the ever-growing landscape of online orders and remote warehousing, the supply chain is becoming more complex. With promises of same-day delivery, the leading online retailers like Amazon are transforming the way distribution is done.

Warehouses are a crucial component for retailers, manufacturers, suppliers and many other types of businesses. While warehouses are basically a place to store inventory, they are highly susceptible to changes in productivity, efficiency and overall operations.

The experts at SLB Investments, a leading provider of warehouse space for lease in Houston, strongly believe that e-commerce is forcing, or more precisely challenging, warehouses to upgrade themselves, for greater reliability, higher efficiency and a better fit for customers. Warehouses are scrambling to keep up with industry changes. And they’re doing a darn good job!

5 Major Challenges Warehouses Need to Keep Up With

Vendors, warehouses and DC managers are following some best practices to work better, smarter and faster in a compelling work environment.

New Methods of Inventory Management and Shipping

Every second person is placing orders online and expecting quick shipping times. This only means that the demand for a warehouse with office space for rent is not going to see a decline any time soon. The high levels of competition are forcing warehouses now to enable the storage of more diverse products, which could become complicated sometimes. Many institutions have developed innovative new systems that make storage and shipping seamless.

More Appropriate Software

Warehouse technology has advanced enormously, with tons of inventory-management software systems available. It started from the basic barcoding systems and advanced to real-time data-streaming systems, connecting everything from initial supply to shipment in one place. Warehouse workers are using tablets and other portable devises to connect the real world with the digital one. Supervisors too can easily access inventory data whenever they log in.

Speedy Training of Employees

Warehouses need to constantly step up their training efforts to get their employees to work faster and keep moving all the time. The technology is there, and innovative storage procedures are being thought up all the time. But, in order to realize efficiency, workers must follow protocols. Any new hire needs to be trained quickly, so that they don’t miss out on the best practices and procedures that have already been established.

Unbeatable Tracking Ability

The warehouse management system (WMS) was designed to track inventory levels and identify stock locations. But today, WMS solutions are well equipped to take on some of the key challenges associated with e-commerce fulfillment. WMS vendors are stepping up to the plate and building more automated processes into their systems, all with the goal of enabling the “goods-to-person” process.

Understanding the Seasonality of Business

The growth of e-commerce sales in the US continues to outpace stores. But not all e-commerce sales are equal, nor do they all warrant the same amount of attention and energy. Warehouses work considering the fact that the retail wholesale holiday surge comes at a different time than the direct consumer holiday surge. Understanding the seasonality of the business prevents the hassle of re-hiring and re-training workers, better leveraging from the common labor pool.

The power and function of warehousing has already changed dramatically since e-commerce started taking off. Choose your warehouse with office for rent now, before every space available is booked.