It's a simple sales formula that would make any door-to-door salesman proud: Play on a customer's emotions and you'll likely get a sale. It works with magazine subscriptions, Girl Scout cookies and even cookie dough.
Cute + cookie dough = sale. It's automatic.
If cookie dough, cheap jewelry, Oreo churros and expensive candles, among other junk from Believe Kids, are making the rounds in your neighborhood, you know that summer is over and kids are back in school. Forget falling leaves and cool winds when looking for the start of the fall season. Cookie dough for $17 is for sale, marking the start of fall.
My daughter's school started its fall fundraiser recently, and while she and her classmates are told not to sell items door-to-door, they are expected to push their cuteness and fundraising goals upon their families. If you can't sell a $16 pumpkin roll to Grandma, then you aren't cut out to be in sales. ...continue reading