Banners are one of the most common and effective ways to tell people about a company and its products, services and upcoming promotions. They are cheap and highly customizable; moreover they can be put up in places which attract maximum eyeballs. There are plenty of banner types available for marketers to capitalize on.
With such wide range of options available to advertisers, it has become a tricky aspect for companies to choose the ones that would best suit their business needs. While advancing printing technology has provided creative freedom on one hand, it has also created many loopholes that companies can fail to identify, according to backdrop printing experts at Print Banners.
Hence, it is essential to identify the different types of banners that can be used for marketing purposes; their appealing features and limitations.
Custom Vinyl Banners
Mostly used for their durability aspect; which gives a marketer immense freedom to put them up in unlikeliest of places. If you are printing custom vinyl banners, know that they are heavier as compared to others and can develop creases if not stored properly. Nowadays, vinyl banners come with LED light backdrop to enable attractive digital signage.
Fabric Banners
From custom computer printed cloth backdrops to polyester or satin banners; there are plenty of options available today. They are used for stunning colored graphics; perfect for trade shows, grand openings and presentations. Machine-washable and crease-resistant, unlike the vinyl options, they are good choice for companies that want cost-effective solutions in the smallest time-frame.
Step and Repeat Banners
In case you need custom neutral backdrops for both walls and trade-show booths, step and repeat banners could be the solution. They allow teams to cover up garish and boring backgrounds, so that the audience doesn’t get distracted in keynote speeches and product launches. The company’s logo or pictograph can be incorporated on these banners; to be used in as many events as necessary.
Mesh Type
The permeable fabric in mesh banners, allow wind to easily pass through lifting it up like a sail. One of the best things about this option is its use in harsh climatic conditions; for example a stormy weather. They also look good in high-rises.
Pull-Up or Retractable Banners
Having a retractable set-up makes them for creating instantaneous custom backdrops. They offer double-sided view; which is good for events like trade shows and employment fairs. Pull-up banner stands tend to be around six-feet tall, with customized width options. They are easy to collapse and transport, as compared to pop-up displays.
Suspended or Handing Type
Such banners use cables and rods to have a display above the crowd. Although the installation of such suspended displays takes more effort, they help increase visibility. These can be of any shape or size, depending on the location.
These were only some of the banner types, among many options available today. To decide on the best solution, a marketer needs to have a clear understanding of the budget, location, target audience, brand image and messaging.
